Gwen Stefani Advert Analysis

I looked through several music magazines to find any effective adverts, I found very few that were similar genres as ours will be so I looked online and found this advert which i thought was effective because it sticks to the stereotypes of the genre.

The artists name has font and colouring that is a connotation of the artist. Gold is something that the audience would expect to see from Gwen Stefani and the delicate yet bold writing reflects her image and music style. The colour scheme is bright and colourful which again the audience relates to the artist and her image.

The costume she has used makes here appear angelic and innocent, the costume also appears to be expensive which fits in with the theme of the entire image. The props make her appear as royalty which is part of her image, she is known as a pop princess and she uses this image in all her albums and songs. All aspects of this image adds to her appearance as royalty.

At the bottom of the advertisement, the advert producer has placed some of her most famous tracks that are on the album; the text always stays in context of the royalty of the artist. In the bottom left corner is a copy of the CD they put this here in order to allow the audience to find it in a record shop. At the very bottom of the advert is the logo of the record label, this is important as they are the people that would be funding the advert and paying for it to be shown.

I think we could be inspired by this advertisement for example the layout could be something that works with our artist and album.

Magazine Advert Research

I looked in to the stereotypes of magazine adverts. I found that most of the adverts main image was the CD cover, another way some artists advertise is by having an image that is a larger version of the CD cover and then have a copy of the CD cover small at the bottom of the page. Something that is always on the advert is the release date and the name of the artist. Aspects that are sometimes shown in magazine adverts are comments from newspapers and different record labels, as well as web addresses, pricing, special features and logos.

As part of our Magazine poster we will be relating it to the style that the music video will be in With the idea of the band members being in crazy outfits with bright make-up on. The back up dancers will be stood slightly back from the main character. They will all be looking to the side of the camera. We are thinking about having the picture in black and white with the main character in colour to show contrast between the back up dancers and the main character. They will each be wearing sunglasses which will have a cityscape 'reflecting' in them. We have not decided weather this cityscape will be black and white or have colourful lights in.

CD Analysis

I chose to analyse this album cover because the connotations of Lily Allen are similar to those of Kreayshawn. The artist is Lily Allen, this connotes music that although is upbeat has angry and judgmental lyrics. Her style is very 'street' with big earrings and colourful clothes this reflects the same kind of style as Kreayshawn. The title of the album is ‘alright, still’ this signifies what the artist was going through with her drug and relationship problems; she was always just ‘alright’.

The font used is best described at linear bubble writing. This connotes fun and childish while still being a little edgy. The physical appearance of the star is approachable and common while still be a little intimidating. This intimidation is mainly construed from her facial expression.

The camera angle is straight on while she is slightly twisted away and cut off from the audience. The dominant image within the front cover is the artist; this suggests that she finds herself the most important thing about the album.The backdrop is filled with lots of different cartoons none particularly stand out, they add to the drug themes that are consistent throughout the album.

Mark Ronson produced the CD, this appeals to the audience because he is also a popular artist and is more connectable for a young audience who are also interested in him. The artist’s genre is pop but it has dark undertones this is signified by the colours of the album cover.

Broken Down Lyrics

[Hook]

Bumpin' bumpin'

Dancefloor is bumpin'

[Bridge]

Rockin' in the club, catch me on an elephant

Young Kreayshawn grimey, but I feel so elegant

Rockin' in the club, catch me on an elephant

Young Kreayshawn grimey, but I feel so elegant

Come with me tonight, this feeling inside

Take me to the city our bodies collide

I get high at Ruby Skye

10:15 mezzanine

[Verse]

Bumpin' bumpin' bumpin', it's 10:15

If you looking for me, I'll let you know where I'll be

A swagged up chick in the VIP

Courtesy of lyricshall.com

Don't come around playing got that chopper on me

These clubs fulfill all my wishes

One big room full of bad b*tches

The girl want me she constantly taunt me

And in my club dreams, she always used to haunt me

[Hook]

Bumpin' bumpin'

Dancefloor is bumpin'

[Bridge]

Rockin' in the club, catch me on an elephant

Young Kreayshawn grimey, but I feel so elegant

Rockin' in the club, catch me on an elephant

Young Kreayshawn grimey, but I feel so elegant

Come with me tonight, this feeling inside

Take me to the city our bodies collide

I get high at Ruby Skye

10:15 mezzanine

Costume shots

These are the costumes we then came up with for the studio shots


These costumes were originally for the studio shots but we then found that because they were wearing black trousers it did not work against the black background.

These costumes are very simple stereotypically grungy looks, they are effective in this location because they reflect the common car park.


this costume is the one we used when we decided to only have 1 singer on the rooftop.


Kiera Molloy Molly Clements Leah fraser

Location Shots

For the quirky changing room scenes we used the dressing rooms in Primark Manchester. After phoning many different shops we found that Primark were the only to allow their changing rooms and clothes be used in the video.

We then went to the top of the arndale car park, as we felt that a high building would give our video a little extra grungy look. Here we did several different shops including all the close ups.

We used the stairs leading up to the statue in the town square because it added to the effects we were trying to

achieve.

This wall is down the backstreet of a pub, the pub pays for street artists to pain the side of the building, the council are now trying to put a stop to this. We decided to film in front of one of the pieces both add to the style

of video and to document the art that is soon to be lost.

We used the studio for some performance shots in order to give our video a more professional look.











Molly Clements Leah Fraser Kiera Molloy

We have organised and structured our video into different shots, so the filming is poperfect for how we want it. On the otherhand, we have decided that its important to orgaise the basics including props and costume , when we reach our location we will then have a rough idea of what we will be doing but also alot of improving will be taking place.
For instance, originally we was using an extreme close up of lip syncing on each of the main charcters; Leah Fraser, Kiera Molloy and Toni Mckinlay.
When filiming this, we found that experimenting with our ideas and working with them results us to decied what works well and what doesn't. As a group we came to the conclusion, it will be much more effective my lip syncing a variety 0f other peoples lips, of different shapes and sizes.
It also brings the video together and suggest it's more friendly as a greater mass of people from all ages and different genders are involved.

As a group we have decided to organize our locations and costume to become unique and original. The video will consist of many cutaway shots and hand held camera to show the excitement which is the message we are getting across to the viewers.

It is important, with such a high energetic song, that with the video, the locations interlink. For instance, using a skate bored ramp and graffiti walls suggests character and personality.

Also, we have researched many locations;

-The top of Manchester Arndale Car park as it is important we also use different levels of gravity. The Arndale is a very popular location, which is why we will use many different interesting shots, from closeup, to wide shot to establishing. This shows we are working with the location and camera to make it different to others.

Another location we have used is the skate boarding ramp park, as it shows the variety of our imagination and adventure.

music video analyse

Music video- nicky minaj –fly ft rihanna

http://www.youtube.com/watch?v=3n71KUiWn1I

An establishing shot opens this whole music video of dilapidated scenery, the opening tells a story before the lyrics are involved.

A panning shot of the location. And no artists are shown until further in the video.

These shots are effective because you are able to get a clearer vision on what the music video actually could be about.

There are a lot of camera angles in many videos. The camera angles in this video seem to tell audience more of a story as well as the lyrics.

Wide shot- the broken down surroundings still manage to let the main artists stand out, this shot still gives off a sense of loneliness for the artists.

Close Up shots are always effective in music videos because you always get a chance to see the artists emotions.

Extreme close up shots shows emotion on the eyes and lips, giving an indication of how they are feelings.

Leah Fraser Kiera Molloy Toni Mckinlay

Shot List For Beginning Sequence

Shot 1: Extreme close up of Andy Warhol style lips, fast cutting between different lipstick colours and people, miming the lyrics.

Shot 2: Cuts to main characters lips, with a coloured lipstick.

Shot 3: Zooms out too show long shot of character in costume lip-syncing.

Shot 4: Medium shot of two other characters coming out of changing room and looking in mirror.

Shot 5: Previous shot cut in time to beat played backwards and then forward and other computerised manipulation.

Shot 6: Long shot of characters leaving changing rooms, maybe slightly manipulated.

Shot 7: Wide shot of characters meeting at graffiti wall

Shot 8: Close up of an analogue clock, moving rapidly

Shot 9: Low angle shot of characters sat on top of a skate ramp, dancing and lip-syncing

Shot 10: Close up of main character, lip-syncing

Shot 11: Two shot of back up characters, dancing and lip-syncing

Shot 12: Wide shot of three characters sliding down the ramp

Shot 13: Medium shot of main character on rooftop, dancing and lip-sncing, with city scape in background

Shot 14: Cut back to extreme close up of Andy Warhol style lips

Shot 15: Long shot of main character on rooftop, dancing and lip-sncing, with city scape in background

Shot 16: Cut to wide shot of characters meeting at graffiti wall (computerised manipulation)

Shot 17: Low angle shot of characters sat on top of a skate ramp, dancing and lip-syncing

Shot 18: Wide shot of main character moving through a club scene looking back to the camera lip-syncing

Shot 19: Mid shot of character in dark space alone, lip-syncing (same location as original introduction to main character)

Shot 20: Mid shot of back up character 1 in dark space alone, lip-syncing (same location as last shot)

Shot 21: Mid shot of back up character 2 in dark space alone, lip-syncing (same location as last shot)

Shot 22: Wide shot all three characters in dark space, lip-syncing

Shot 23: Long shot of a character walking up to a seedy looking door

Shot 24: Long shot of a different character walking up to a seedy looking door

Shot 24: Long shot of a different character walking up to a seedy looking door

Shot 25: Speedily cut clips of all three characters in a club

Shot 26: Tracking shots of characters

Shot 27: Wide shot of all three characters in a club