E1-11 Group 5: September 2011

As a group, we have organized our costume to consist of very bright and bold colors, which instantly shows fun with a care free lifestyle. The theme is slightly original, using baseball caps and sneakers, along with geek glasses and bright lipsticks, to convey the uniqueness of our project. The clashed colors will grab the audience, as it will show personality and passion through the video. We also think it is important, that we make it our own, and involve our own ideas. We have done this by firstly, cutting out the phone call at the beginning of the original video, so the video is completely edited so it our own work with our idea. We felt as a group, it was the right decision and the phone call was not essential.

Treatment

Bumpin Bumpin - Kreayshawn

Duration: 3.05 minutes

Audience: Young adults, of both genre who are previously interested in rap or hip hop. The video will appeal to them because they will previously be aware of the stereotypes that are linked to rap and hip-hop videos.

Resume: Wild upbeat style with fun elements. The genre of the song is rap and hip-hop and the video will reflect this by manipulating some of the conventions of filming and editing. We are going to interpret it by editing it with bold colours and fast paced unique images. The audience can expect to see loud images that give off an enthusiastic vibe. The basic story will consist of three girls living a carefree lifestyle with only fun on the agenda. The song refers to clubbing and hallucinogenic themes so we decided to reflect this we would have some shots that would not quite make sense to the audience but still fit in with the lyrics.

Suggested Elements: The costumes with be colourful and outrageous, which will almost convey an american style. The locations will reflect both the music and the characters for example some shots will be taken in skate parks to show a care free lifestyle. The characters performance will be bold and over the top. Some of the key locations will have an underground kind of theme. There will be repetitive locations that are shown several times if only for a few seconds each time this will reflect the beat of the song. We will also use a studio space to create a club style location, using glow stick to make it look like the location is full with people.

Recording days: Friday 7th October, 9am - 4pm (unable to do due to weather conditions)

Wednesday 12th October, 1.50pm - 5pm - filming club scene and close up shots in dark room

Friday 21st October, 9am - 4pm - All manchester city centre locations

Monday 30th October, 4pm - 6pm - All Hulme locations

Friday 4th November, 9am - 11.40am - Studio shots

Contributed by Molly and Leah Fraser

Trey songz– Can't be friends

I have analyzed the technical aspects of the music video ‘Trey Songz – Cant Be Friends’. The video consist of many close-up shots on his face, particularly his eyes to emphasis his emotions.

This relates back to the viewers as they can see the narrative story from a clear point of view. At the beginning of the video, many medium shots are used to show his aggression and body language. The medium shots along with long shots, show the background is basic and stripped down to just a dull and black, which relates back to his loneliness and darkness. There are also a lot of fast cut towards the end of the video to show how distressed he is. This illiterates back to this, towards the end of the sequence, the camera becomes hand help to show his frustration and aggression. Juxtaposition is also used, as we see many fade in shots of Trey’s aggression against his happier times. We see him with his girlfriend as a medium shot to show their healthy, stable leveling relationship, however a fade in effect was used to compare his joyful moments to a more frustrated atmosphere.

This images shows his aggression towards his relationship. His dull clothing suggests his darkness. The wide shot is used to show his frustration but to also show the audience the stripped background. This connotes his emptiness and loneliness to his relationship. The video resembles him, reminiscing on his happier more times. The aggression from the beginning becomes progressively calmer throughout the video, connoting that his acceptance of their relationship is over.

Bonkers - Dizzee Rascal

I decided to analyse Bonkers by Dizzee Rascal as it is a similar genre to Bumpin Bumpin and has similar ideas that we want to portray in our video. For example it has an almost hallucinogenic feel to it, with a range of changing colours. It has a similar repetitive beat as well.

The video begins with a zoom on a manipulated street that looks like it exists in an isolated world, it has a blueish hue which is the main colour seen throughout. It then cuts away to a close up of a spinning wheel, which is a prop that looks blue and cushiony which reflects the stereotype of a 'bonkers' patients room, which reflects on the theme of the song. We then cut to a wide shot of the entire cushiony truck driving along a manipulated street, which I think was created using a green screen. The video then cuts to a bedroom on the back of the truck that is made of a similar material this part is similar to one of ours as it has a sped up clock on his bedside table. It then pans in to the face of Dizzee Rascal, who is wearing pyjamas that are covered in blinking eyes, which adds to the hallucinogenic effect.

The video then quickly cuts to Dizzee Rascal doing different things around his 'room' like doing weights and dancing with a glittery snake toy and laying in bed lip-syncing. It then cuts to a very fast close up of his face and then to him sat watering a plastic plant with a fake water drop, this is the kind of comedic element I would like to incorporate into our video. It then quickly cuts around his room showing him in his pyjamas dancing and singing. It then again cuts away to Dizzee Rascal stood on the manipulated street that looks like a world, this is an above angle shot which emphasizes the 'bonkers' self importance the main character may feel. It then cuts to a close up of his face while the 'world' beneath his feet moves and changes while in goes from close ups to mid shots. It then cuts to a mid shot of the main character in the middle of a padded room, the colours change, which is similar to the kind of effects, we want, as it will add to the hallucinogenic feel.

The images are also cut in time with the beat along with his movements. When Bonkers is first mentioned it shows the main character jump in front of the image in a shark suit this creates a confused feeling for the audience, which is the basic aim of this entire video. It then pans out from the middle of a crowd of clubbing people which is an effective idea we thought we might use in our video, the clothing is all bright and outrageous like the kind of fashion we want to show throughout our video. It then cuts to a high angle shot of people partying in slow motion. The next cut shows all the colourful characters dancing in slow motion around the room. It then cuts between Dizzee Rascal dancing above a crowd and on the manipulated streets. The video is very fast paced and continuously cuts between the crowd in different manipulated streets and Dizzee Rascal alone on the streets.

For the slower part of the song it cuts to a white padded room being lit by strobe lights, there is a close up of the main characters hand, the camera zooms out to show the main character laying on the floor in an orange patients outfit; the strobe lights work along with the beat.It then cuts back to the manipulated streets and cuts between two, in one he has a hood up and in the other has the hood down. At the part of the song in which the beat is fastest it flashes between Dizzee Rascal dancing on the manipulated street and him in the shark costume. It is all very repetitive the same style of location is used repeatedly, which is stereotypical for this style of music. Throughout the video all cuts match up with the beat of the music, which is something, we have to think about while editing our video.

the genre of the video is hip-hop/rap, the audience can clearly see this through the use of extras in the club scenes and the use of editing with jarred repetitive cuts. The video has a disjuncture style narrative but the audience are capable of matching it to the song as it is about being insane so the images are not necessarily expected o match up. the performance aspect of this video is very simplistic it is just the main character dancing and lip-syncing on different streets that have been made to look like worlds. the video is mainly performance but it does have aspects of narrative.

Ideas from Initial meeting

Possible songs

Blondie - Rip her to Shreds
Kreayshawn - Bumpin Bumpin

Keyshia Cole - Take me away

Possible Ideas and locations

Magazine Shots tying in with song

Lyrics seen printing out

Lyrics shown on computer

Main singer lay down with light behind so a silhouette of lips moving to the words

Singers in a skate bowl with camera above and around

Possible location in a victorian style

Grungy locations like the northern quarter

Chosen song: Bumpin Bumpin by Kreayshawn

Ideas for chosen song

Location Ideas

A Graffiti wall

A skateboard park

Salford/Hulme

Manchester Town Square

Rooftop

Studio space to create a night club

Video motif ideas

3 changing rooms, all characters exit at once (possibly made comedic by each outfit being themed could be edited by reversing it and spread throughout the video. Royal exchange changing rooms will allow us to film and have costumes)

A range of coloured lipsticks on each of the three characters lips, colours change and they show up throughout the video.

Clock moving sped up and seen throughout the video could be played backwards as well.

Characters entering seedy looking doors cut away to other locations.

Editing

Creates an almost acid feel

Colours changing in all different scenes, theme running throughout

Images reversing and playing repeatedly

Repetition

Costume

Colourful and Outrageous

Performance

Silly dances