how effective is the combination of your main product and ancillary texts.

Overall our video 'Bumpin Bumpin' is a very upbeat piece of music which consist of a huge amount of personality and originality invested into the video. The song is self written which shows it is personal to the artist. Taking that into account we wanted to make the video our own, however still keeping an unique edge from the inspired artist Kreyshawn. The photography for the cd cover took a great deal of planning as for the video itself. However it was essential to link our cd cover back to the video and show a clear relation of the music we are advertising and representing for marketing to the audience. We researched many cd covers for instance Mika, and Kreyshawn herself to get a view on how they have visualized their music graphically. We seen that to reflect their genre visually the majority of the covers consist of bright contracting colors. For instance, green and red, pink and back, blue and yellow.

Taking this on board it was important to use bright colors such as black and yellow. The front of the cover is reletivly large, bold and edgy reflecting the artists fierce and enthusiastic side. We have kept the theme of yellow throughout as we think it is a very eye grabbing color to the audience which leads to an important aspect to our marketing. We wanted to keep the font and the cover minimalistic. We thought it was suitable to use a black and white background for the built up area, realting it back to the artist Kreyshawn herself. It can relate back to her upbringing and background as she is from 'the streets'. The bright yellow is a major contrast with the black and white, showing her more happier times compared to the darkness from her yearier years.

'Bumpin Bumpin' is also featured in yellow as it was also a highlight of her life something she is proud and passionate about. The photography is also very stylized showing her self-hood and likeableness from the artist. The cover is very simple, featuring the main artists only at the cover. The bright colors represents her style. She is a very vibrant and upbeat person.

We also designed the back of the cover to also follow out the minimalistic theme. We decided to use the brighter colour of yellow with a turquoise as they clash. Alot of Kreyshawns' fashion would be see as clashing so it was essential for us to convey the artist in a visual way for the audeince and the marketing. The image of the artist we have used a sketched, faded out white, to take away the brightness and to tone it down. Using a large range of colors without toning it downe draws away the personailty and individuality of the cd cover.

The advert we created is again very primary, however we have took away the majoirty of the animatied aspects of the leaflet to make it more professional. The imageary is clear and naturalistic which makes it easier for the audience to remember the artist. We have also used key fun factor feautures such as, the background as an arcade. This connotes her convivial and pricessles qualities that were important to convey in the poster. We have kept the yellow edgy font which represents the name of the album. It was imperative for us to use this to resemble the artist and her cd. It helps to market the cd to become exitance to the audience and rememberable.

Additionally, all three; video, cd cover and advert are very significant to marketing as they need to compliment each other to be successful. Throughout the same theme and stylized manner has been used in each aspect. Contracting colors to inflict singularity and quirkiness. We also included repetition with the lips in the video to emphasis the lyrics. The lyrics within itself was also echod through the useage of 'Bumpin Bumpin' and reappearance within the fonts. The cover helped us to visualise the artist in an imaginative way. By creating colors and fonts to show her up-lifting attitude. The planning we have done and analyzing enables a clear aspect for us to successfully market it overall to the audience.

Kiera Molloy